It’s long been easy to schedule social media updates for sites like Twitter and Facebook using third party platforms. However, it’s only recently that the ability to schedule in advance has hit the social media sites themselves. Facebook started offering a scheduling tool for Pages last year and Twitter released details about their own tool this month.
In order to take advantage of Twitter’s scheduling tool, you’ll need to do so through the site’s dedicated marketing and advertising portal. Here’s how:
When it comes to using social media to market your business, it’s really important to be well-informed about the platforms you’re using. One great way to do this is to stay on top of recent statistics and studies.
We think this is particularly important, as often these statistics can surprise you. Challenging your assumptions about social media in this way can help you to reassess your strategies and improve the benefits you gain from using it.
Maintaining an effective blog can be a great way for an organisation to provide a valuable insight into their work and raise their online profile.
There are many challenges that come with blogging, but one of the biggest is the need to come up with engaging content on a regular basis. Often, this task falls onto one or two people, and can result in a lot of pressure.
One way to relieve this and continue to develop dynamic content is to find a way to involve more staff members in the blogging process. This can help make sure more departments of the organisation are represented, and can be a brilliant way to keep content fun and varied.