Online Followers to Offline Customers

Tips for Turning Your Online Followers into Offline Customers

If you’ve invested time in building your followers online, you’ll know just how important it is to turn those customers into offline customers.

Thousands of followers online aren’t worth very much at all if those followers aren’t being converted into customers. The more time you’re investing into your digital strategy, the more important that is it that you start to see results.

Here are some tips for turning followers into customers.

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Navigating the Work/Personal Balance on Social Media

The growth of social media has brought with it a whole host of benefits for business. Online platforms have given businesses a communication outlet of the likes that has never been seen before – and new and creative ways to use this are being developed all the time.

However, letting in the good usually means that we have to let in a little of the bad too, and social media is no exception. One of the things that businesses have found difficult to cope with on social media is navigating the work/personal balance. This is a particular issue for businesses that have employees, as it can often be difficult to keep track of what staff members are posting on social media about work. Read more…

Before you Publish

Five Things to Remember Before You Click ‘Publish’ 

There are a lot of things to remember when it comes to producing a successful blog post. There’s the importance of being interesting, the importance of being engaging, and the importance of being valuable.

However, that’s not all you have to worry about! There are also some more technical things you need to do to make sure you’ve got it right.

Below, you’ll find five things to remember before you hit ‘publish’ on your blog post. Running through these five tips each time will help you make sure that your posts look great and are fully optimised. Read more…