LinkedIn is a huge platform, and it’s growing and developing all the time. If you’re serious about connecting to other industry professionals, this is a great place to invest some of your social media energy.

Not only does the site offer you the ability to create a profile to showcase both yourself personally and your company – it also offers a range of different communication options to put you in front of new prospects.

The Status Update

This is perhaps the simplest way to communicate on LinkedIn. Right on your homepage, you’ll find a text box that enables you to share news and links. These updates will be seen by the people you personally are connected to. This is a great way to keep a conversation going with people you have connected to after meeting at a networking event – and to turn those people into valuable contacts. You can also comment on other people’s status updates.  Read more…

When it comes to blogging for your business, there are many benefits to be had. Not only does a blog generate regular new content on your website, it also draws in traffic, helps to build relationships with your customer base, and showcases your products and services.

One of the things that a lot of business find hardest about blogging is coming up with regular post ideas. If this is a problem for you, perhaps these five blog post ideas will help to get your creative ideas flowing!

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There are a lot of different factors involved in managing a successful social media presence. If it’s your job to keep your company’s online presence running at it’s best, your to do list will involve;

• communicating effectively with your audience
• creating quality, engaging content
• keeping an eye on stats and analytics
• making sure your presence looks good and is consistent with company branding. Read more…