LinkedIn is a huge platform, and it’s growing and developing all the time. If you’re serious about connecting to other industry professionals, this is a great place to invest some of your social media energy.
Not only does the site offer you the ability to create a profile to showcase both yourself personally and your company – it also offers a range of different communication options to put you in front of new prospects.
The Status Update
This is perhaps the simplest way to communicate on LinkedIn. Right on your homepage, you’ll find a text box that enables you to share news and links. These updates will be seen by the people you personally are connected to. This is a great way to keep a conversation going with people you have connected to after meeting at a networking event – and to turn those people into valuable contacts. You can also comment on other people’s status updates. Read more…