“Bring Digital’s approach has been a real breath of fresh air for our business. More than any other digital marketing agency we have previously worked with, Bring Digital have taken time to understand DW Fitness Clubs’ commercial goals. This has resulted in a targeted, sustainable PPC campaign which has yielded fantastic results for our business.

Another one of Bring Digital’s strengths is that they remain accountable and transparent throughout. Their reports are great and allow us to make informed decisions about where we should allocate our PPC spend moving forward.”

Mark Cumberbatch, National Fitness Marketing Manager
DW Fitness Clubs

DW Sports Fitness was founded in 2009 and operates 70 fitness clubs across the UK, most of which have retail stores attached. DW gave Bring Digital the remit of further raising awareness of the brand, increasing the amount of traffic entering their website and, ultimately, to help increase the number of membership sign-ups.

28%

INCREASE IN
MEMBERSHIPS
SIGN-UPS

23%

INCREASE IN
PPC TRAFFIC

61%

INCREASE
BRAND SEARCHES

CHALLENGES

  • Greater Online Presence

    To have a greater online presence, with particularly close attention being paid to the company’s individual gym locations

  • Increase Web Traffic

    Ensure DW Fitness Clubs promotions reached a wider audience across the internet

  • Increase membership sign-ups

    Increase the number of membership sign-ups online driven through organic and paid for search traffic.

APPROACH

To help DW achieve their objectives we utilised our full range of digital marketing services. On the SEO side, we carried out a full website audit and provided recommendations to DW’s internal team, which improved their website’s visibility in Google’s search engine. In addition, we created a content marketing strategy to establish DW Fitness Clubs as an authority in the health and fitness arena, with articles and infographics generating interest on social media and helping to drive traffic to the DW Fitness Clubs website.

We also ran numerous PR campaigns that encouraged influential bloggers to get involved in various fitness challenges, further increasing the amount of exposure that DW was receiving. We ensured the company received editorial coverage in a host of high-profile publications, including the Daily Mail, Daily Star, Daily Mirror, Metro and Wales Online.

To supplement this SEO work, we ran a PPC campaign to get DW Fitness Clubs in front of people who were looking to get fit and healthy. We served remarketing ads to people who had previously visited the DW Fitness Clubs website and had shown an interest in joining. In addition, we used adverts on social media which were served to those who were talking regularly about health and fitness.

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