“Bring Digital have a very straightforward approach to strategy which is to understand and define the core need. They also have the talent and energy to make a significant difference to our online business. We treat the team at Bring as a natural extension to our in-house operations, and it works a treat.”

Stephanie Nash, Ecommerce executive
Graham & Brown

Graham & Brown was founded in 1946 by Harold Graham and Henry Brown. After the war the two friends began a wallpaper revolution and over the subsequent years established the Graham & Brown brand, selling their wallpaper designs in retail outlets across the world.

Graham & Brown sell their luxury wallpapers through their website in the UK and across a wide range of international territories, including the USA, Canada, Australia, France, Holland, Germany, Russia and China. The brand approached Bring Digital to help them increase their online sales through SEO and PPC.

73%

INCREASE IN
TOTAL TRAFFIC

104%

INCREASE IN
ORGANIC
SEARCH TRAFFIC

272%

INCREASE IN
PPC CONVERSIONS

CHALLENGES

  • Increase organic search traffic and revenue

    Graham & Brown wanted to increase the amount of organic search traffic being driven to their website and key international sub-folders in their key international territories.

  • Increase awareness of the Graham & Brown brand

    The team at Bring Digital were challenged to increase the amount of Graham & Brown brand mentions within relevant publications across the internet.

  • Increase paid search revenue

    Drive incremental sales for the business in a commercially sustainable way through strategic search and Google Shopping campaigns.

Our Approach

To meet Graham & Brown’s objectives, we firstly carried out a full SEO audit to identify any issues affecting organic search traffic. Whilst the design of Graham & Brown’s website was really strong, the SEO audit did highlight a few areas which were significantly impacting organic search traffic. Our technical SEO team provided Graham & Brown with recommendations on how to fix these issues.

In addition to the technical SEO work, Bring Digital’s Digital PR team utilised campaigns specifically targeted at each international territory to secure brand mentions for Graham & Brown across the web. These campaigns included features on new products and promoting Graham & Brown’s blog content.

To run alongside the SEO campaigns, we also ran targeted Google Shopping campaigns for Graham & Brown, specifically targeting the UK market. These campaigns also significantly impacted on overall search traffic.

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