• - Website Development

Hancocks is a fine jewellers based on King Street, one of the most exclusive parts of Manchester. A globally-recognised authority on diamonds, Hancocks has been in existence since 1860. With a strong presence in the high-end jewellery industry, Hancocks is a good example of a traditional retailer that has had to move with the times, as the growing use of technology has transformed the way people buy goods.

Hancocks gave Bring Digital the remit of setting up a user-friendly ecommerce platform that made it easy for customers to view and purchase products, while at the same time maintaining the brand’s prestigious and authoritative image. The existing website didn’t do enough to convey the sheer quality of the jewellery within the Hancocks collection and the company wanted online customers to appreciate the intricate details of each piece.

Hancocks also tasked Bring with designing a site that set the brand apart from others. Ensuring that the customer journey was as seamless and simple as possible was another key objective.

Approach

To ensure we were striking the right tone, Bring Digital’s Web Design & Development team immersed themselves in the Hancocks brand. We wanted to reflect the high-end nature of the company across the entire website, giving online users the same grand experience that visitors to the plush King Street store have come to expect.

As such, we focused heavily on the quality of images used on the website, working with a professional photographer who took an array of shots, some of which were underwater. We also added a zoom function, giving potential customers an opportunity to scrutinise the fine jewellery in the minutest detail.
We created a high-spec website that struck the perfect balance between functionality and eye-catching aesthetics. The Design & Development team also worked closely with Bring’s SEO and Content teams to make certain that all of the onsite copy was enticing to read and suitably optimised to ensure strong visibility in the search engine rankings. We also used customer data and analytics to map out the most simple and convenient user journey possible, taking out any unnecessary steps and ensuring that customers have access to all the information they need.

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