When might you want an audit
New site – if your brand new site isn’t performing as well as you hoped then it might be time to call in the SEOs. Sometimes a web designer will claim to have “SEO’ed” a site without necessarily knowing anything about how modern search engines work.
It’s been a while – the R&D teams at search engines release updates at an alarming pace. If it’s been a couple of years since you checked your SEO it’s probably worth having a health check.
Something’s changed – if you didn’t check our advice and have regular SEO audits you might have found yourself in the position where traffic from search is dying off and you don’t know why. The first step in a recovery should always be an audit. You never know it might be something really easy to fix.
How we audit
We don’t just run a couple of reports, throw our logo on the top and send it to you. Every audit we perform is bespoke depending on your site.
Yes we have a framework that we work to but we want to be able to sit opposite you and talk in depth about the strengths and weaknesses of your site.
Why? You could say it’s professional pride but really it’s just ego; we haven’t worked our asses off for years just to be mediocre.
A standard audit looks at site architecture, link profile, relevant analytics, rankings for key terms, on page optimisation, % of indexed pages and any alarm bells that we spot in your analytics.