Forward Role is a marketing recruitment company based in Manchester, their team of marketing experts work within their own industry to offer candidates a personal service and exclusive network of contacts.

We were tasked with creating content that could be outreached to relevant HR and recruitment publications to raise brand awareness of Forward Role within their industry.

We surveyed the general public on their biggest work fears and found:

  • 13% feared being fired from their position
  • 13% feared that they would fail
  • 10% feared the overwhelming anxiety of dealing with too many tasks
  • 8% feared confrontation
  • 6% feared that they wouldn’t fit in with their colleagues

Using this information, we created a press release ‘The Top 5 Work Place Fears’ and sent it out in conjunction with national ‘Face your Fears’ week to give the content a timely angle.

The press release was picked up by HR and recruitment publications including: HR News, Growth Business, Small Business and Global Banking and Finance. Due to the general interest angle, we also outreached to lifestyle media and the piece was picked up by About Manchester and The Mirror, which even managed to link it to Teresa May’s coughing fit!

The press release received:

  • 17 pieces of coverage
  • 222 Social Shares
  • An average Domain Authority of 41
  • 10 links

(Figures from Coverage Book)

Find out more about Bring’s Digital PR and Outreach Service