We were tasked with creating content that could be outreached to relevant HR and recruitment publications to raise brand awareness of Forward Role within their industry.
We surveyed the general public on their biggest work fears and found:
Using this information, we created a press release ‘The Top 5 Work Place Fears’ and sent it out in conjunction with national ‘Face your Fears’ week to give the content a timely angle.
The press release was picked up by HR and recruitment publications including: HR News, Growth Business, Small Business and Global Banking and Finance. Due to the general interest angle, we also outreached to lifestyle media and the piece was picked up by About Manchester and The Mirror, which even managed to link it to Teresa May’s coughing fit!
The press release received:
(Figures from Coverage Book)
Find out more about Bring’s Digital PR and Outreach Service