This Halloween we put on a spooky show using Facebook Live for our e-commerce fashion client Get the Label.
Our objective was to raise brand awareness and enhance engagement of the Get The Label UK Facebook page. We produced a Halloween themed Facebook Live competition, where the audience could participate by answering questions in the comments of the post.
This campaign was the best performing piece of content for Get The Label over the last 90 days, achieving:
19.7% engagement rate
4,065 engagements in total
Check out the video below…if you dare: