How we used Facebook Live video to drive engagement

This Halloween we put on a spooky show using Facebook Live for our e-commerce fashion client Get the Label.

Our objective was to raise brand awareness and enhance engagement of the Get The Label UK Facebook page. We produced a Halloween themed Facebook Live competition, where the audience could participate by answering questions in the comments of the post.

Results:

This campaign was the best performing piece of content for Get The Label over the last 90 days, achieving:
19.7% engagement rate
4,065 engagements in total
2,554 comments
1,052 reactions
20,567 impressions

Check out the video below…if you dare:

https://www.facebook.com/GetTheLabel/videos/10155882303650850/