I have always loved to write. The first time I can ever remember putting (felt tip) pen to paper was when I was 7 years old, and I wrote a short (very short, two sides of A4) story about myself and my little sister. It was proudly named ‘The Sweet Dragon’ and we encountered the delightful titular creature who flew us off for a trip to the Hollywood sign. My mum was extremely proud and it cemented my feelings that I would become a best-selling author by the age of 10.
Fast forward several years and I was travelling the world with my family. Inspired by the incredible sights I was seeing, I put pen to paper again to start writing what I envisioned to be an instant sell-out three (or was it four?) novels following my teenage heroine on her kick-ass adventures. I would steal pens and pads from the countless hotels we stayed in, and stay up late just to scribble by the light of a torch. Believe it or not, I sent the first one off to a publisher when I was 15 years old. The rejection letter I received a few weeks later still haunts me.
It was around that time that writing lost all of its sparkle. I know, I know, J.K. Rowling was rejected 12 times before Harry Potter finally got taken on by a publisher, but I lost all the will to write. That was a good 7/8 years ago but more recently, I started to wonder whether I could start again. But I lacked the motivation to turn ideas into words. And then, in March 2015, I joined Bring Digital’s Content Team, and I willingly yet apprehensively did what I had wanted to do for a long time. I launched myself back into writing headfirst, because I had no choice.
I’ve certainly had my ups and downs with writing but it’s something that I love to do, both in my spare time and now as my full-time job. So as a copywriter, I’m going to give you my top reasons why I love copywriting.
I’ll get the sentimental reasons out of the way first. I once saw a quote that said “Every story you have ever read is just a different combination of the same 26 letters” and that really resonated with me. After hundreds of years of publishing both on and offline, some people say that no idea is an original idea anymore, but I don’t think that’s true. People’s abilities to come up with new ideas, or just different combinations of those faithful 26 letters, will continue to astound me, whether it’s a popular blog post or a best-selling novel.
Writing is something that has existed for hundreds and thousands of years in all forms; humans have always written content and will continue to do so. Whether you’re writing a book, a landing page or an online blog, in today’s day and age you aren’t just trying to sell your product, you are making a mark on history. No matter what you are writing, you are doing it to share your experiences, your knowledge and your opinions so the reason behind your writing isn’t important, whether you’re boosting followers or increasing your ranking, it’s all about the writing itself.
How many times have you needed to know something and turned to the internet for answers? Whether it was how to bake the perfect chocolate chip cookie or what your bunny’s latest crazy behaviour means (my internet search history for you), but all the answers you will find were all down to the beauty of copywriting. The great thing about all those Google updates is that the content you find online has to be incredibly useful, and answer questions that the public (that’s you!) actually want to read. So now you can find long and in-depth answers to your weirdest and wildest questions – the perfect tool for self-education.
Now we get onto the technical stuff. You will notice that I mentioned Google updates above and these recent changes have basically made content one of the most important factors of a website which, as a digital marketer, is something I have taken notice of. In order to rank well on Google, you must upload top quality and useful content to your website that corresponds to actual things people want to read. Keyword stuffing just doesn’t cut it anymore and, for example, you have an awesome photography business (ahem), then that person must write engaging and interesting articles surrounding that subject.
OK I lied, I’m not done with the sentimental reasons. And I’m not talking monumental changes that turn lives around, but I’m talking small changes that might make someone’s day or tell them something they really needed to know. From teaching someone how to check if their tyres are inflated, or an article that gives top interview tips, every little piece of content can make a difference to someone out there. Even if it’s a list of the greatest bunny GIFs to ever hit the internet – you could just make someone smile.
So there you have it. I love copywriting. For reasons that are both corny and idealistic, and useful at the same time. Still not convinced? Why not get in touch for a chat, and let us help you fall in love with writing too.