Fashioning a Winning PPC Strategy with Search Ads 360

  • +27%

    Increase in conversion rate

  • +5.5%

    Increase in click-through rate

  • -12%

    Lower CPCs

  • -31%

    Lower CPAs

Client Cotton Traders



Cotton Traders

We’d seen some huge benefits when we began onboarding select clients to SA360, seeing ROI increase while boosting campaign efficiencies.

But one of our longest-standing clients, Cotton Traders, wanted to see the evidence first before committing to fully adopting SA360. We knew the potential benefits could be huge, but first we had to prove to Cotton Traders that we knew how to mitigate the risks and drive the kind of ROI they wanted.

The results of the tests were overwhelmingly positive. We were able to showcase the major benefits of using SA360 while proving we had the know-how to mitigate the risks.

Get in touch to hear how we approached this challenge, and achieved the above results!

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