Cotton Traders: Global PPC & Paid Media Expansion

  • +404%

    increase in global PPC revenue

  • -11%

    decrease in global PPC CPA

Client Cotton Traders

Year2018

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Cotton Traders

As one of the UKs most well-known and respected multi-channel clothing retailers, Cotton Traders has built up a strong and loyal customer base. The Altrincham-based leisurewear brand has traditionally relied on retail and catalogue routes to attract and service new customers, however over the last 5 years the leadership team has recognised a huge opportunity for growth within their eCommerce channel.

Following the recruitment of a first-class in-house digital management team, specialist agencies were brought in to help develop and manage channel strategies. Knowing Bring Digital’s reputation as a leading search agency for eCommerce brands, we were given the brief to take the lead on a global paid search strategy.

The key challenge was developing a PPC strategy that could offer both efficiency and scale, as previous efforts had struggled to achieve any serious levels of global growth without sacrificing profitability.

Get in touch to hear how we approached this challenge, and achieved the above results!

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