Becky Yardley
With over 8 years’ marketing experience in the leisure and lifestyle industry, working with the likes of Total Fitness, and Wilkos, Becky is experienced in gaining high profile PR coverage and delivering results-based marketing campaigns across digital content, social media and PR.

This Halloween we put on a spooky show using Facebook Live for our e-commerce fashion client Get the Label.

Our objective was to raise brand awareness and enhance engagement of the Get The Label UK Facebook page. We produced a Halloween themed Facebook Live competition, where the audience could participate by answering questions in the comments of the post.


This campaign was the best performing piece of content for Get The Label over the last 90 days, achieving:
19.7% engagement rate
4,065 engagements in total
1,052 reactions
20,567 impressions

Check out the video below…if you dare:

Thank you to everyone who entered our Halloween Special Live video competiton! 🎃The Winners are: Hayley Collingwood – £100 Credit, Marsha White – £50 Credit, Martin Ross – an adidas T-shirt, Victoria Sturgeon – a Pair of Trainers, Amelia Avossa – 20% off, Dannie James Brown – 10% off. Congratualtions fo all our SPOOOOKY winners! 🎃 **To join the competition and win a variety of prizes, simply answer the spooooky questions in the comment section below to be in with the chance to win! If you get the answer correct, you’ll be in with a chance to pop a balloon to reveal your trick or treat!

Posted by Get The Label on Tuesday, 31 October 2017