How can we help you with Paid Social?





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    Over the years, social media advertising has grown from being an inconsequential marketing channel to becoming a key part of almost every marketing plan. When used effectively, social media advertising can help to accelerate new customer acquisition and business growth.

    In order to achieve this growth, our Paid Social experts will work with you every step of the way, using data and insights to dictate our approach and fuel our recommendations. We will use our vast experience to create a strategy designed to achieve success, whether that’s driving brand awareness, consideration, conversions, or adopting an expansive full-funnel marketing strategy.

    The Paid Social landscape is constantly evolving, so we never stand still. We will work closely with you to get the most out of our campaigns and navigate hurdles such as platform changes, measurement and attribution. As Meta Business Partners, you know your Paid Social strategy will be in safe hands.

    • 1,226,065

      Impressions

    • 29,334

      Engagements

    • 5,330

      Link Clicks

    Dental Directory

    Dental Directory is one of the largest full-service dental dealers in the UK, supplying around 12,000 dental practices with everything from toothbrushes to specialist medical equipment.

    Since 2016 we’ve worked with Dental Directory to increase their brand awareness on social media and maintain their presence, while finding new and exciting ways to increase post engagement and gain new followers.

    View Case Study
    • 1,226,065

      Impressions

    • 29,334

      Engagements

    • 5,330

      Link Clicks

    • 72.5%

      Increase in fans

    • 12,629,222

      Impressions

    • 8,871

      Link Clicks

    The Vincent Hotel

    Located in the heart of Southport, The Vincent Hotel is synonymous with the highest standards, creativity and class. The Vincent Café & Restaurant, located inside the hotel has also won two AA Rosettes & is recognised by The Times as one of the top 10 coolest restaurants in Britain.

    View Case Study
    • 72.5%

      Increase in fans

    • 12,629,222

      Impressions

    • 8,871

      Link Clicks

    Strategy

    With our comprehensive knowledge of Paid Social and vast experience delivering results for our partners, you can rest assured that meticulous strategy forms the cornerstone of everything we do. We analyse your brief in detail and create a plan to achieve your objectives, planning for every eventuality, with longer term growth a core focus for our team.

    Account Structure

    The structure of your campaigns is hugely important to maximising the effectiveness of your Paid Social strategy. Our team will assess your brief and determine how to structure the account to maximise the flow of data throughout the campaigns and achieve greater efficiencies.

    Testing & Optimisation

    Ongoing testing and campaign optimisations are key to driving up performance and scaling investment into the channel. Our team will plan and engage in regular objective, audience, ad format, creative and copy testing, in order to identify opportunities to deliver greater results.

    Copywriting

    Our team will produce ad copy for all your adverts, working closely with your team to ensure key messaging is called out, whilst adhering to platform best practices. We will continuously work to maximise user engagement with the campaigns and test a variety of different messaging to determine what resonates best with your audience across each platform.

    Data Analysis & Reporting

    Data builds the foundations of everything we do. We closely monitor the performance of our campaigns and use the insights to dictate our account structure, testing plans and longer term strategy, whilst using insights from other channels and the wider business to reinforce our strategic decisions.

    Customer Journey & Attribution

    Understanding the customer journey is vital to ensuring our campaigns resonate with the target audience. Our team has significant experience with the marketing funnel and attribution, and will support you with internal conversations around the most effective ways to determine the success of your Paid Social campaigns.

    Let's talk more

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