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The Blog

The latest news, insights and announcements from Bring Digital

PPC, Programmatic, Social

Creating a Unified Approach: The Secret to Successful Omnichannel Creative

Head of Paid Social and Programmatic Chloe Bratherton outlines how brands can use an omnichannel approach to deliver results when developing a creative advertising strategy. Creative advertising has taken centre stage in the modern paid media space. With AI-driven tools like Meta's Advantage+ and Google's Performance Max reshaping ad strategies, creative content has become the most controllable – and impactful…...

Reporting 101: Essential Metrics to Report Digital PR Wins Effectively and Gain Client Trust

Digital PR

Reporting 101: Essential Metrics to Report Digital PR Wins Effectively and Gain Client Trust

Head of Digital PR Olivia Bence and Senior PR Executive Leila McGrorty discuss the different ways you can report more effectively on the results you secure for clients. Working in Digital PR, we all know how difficult it can be…...

From Conference Room to Content Strategy: Testing 4 AI Prompts We Learnt at BrightonSEO

Content, Tech

From Conference Room to Content Strategy: Testing 4 AI Prompts We Learnt at BrightonSEO

Earlier this year, a team of us SEOs at Bring packed our bags and headed down to BrightonSEO, ready to soak up all the latest industry insights and maybe even a bit of seaside sun. One thing quickly became apparent:…...

Why First-Party Data is Still the Future After Google’s Cookie U-turn (and 4 Ways to Collect More)

Data & Analytics

Why First-Party Data is Still the Future After Google’s Cookie U-turn (and 4 Ways to Collect More)

Bring’s Jen Riley explains why Google’s sudden change of heart on the issue of cookies shouldn’t mean marketers rely on third-party data. She unpacks why first-party should still reign supreme and highlights four ways you can get more of it…...

Amplified AI and Superpowered Segments: 5 Things We Learned at K:LDN 2024

News

Amplified AI and Superpowered Segments: 5 Things We Learned at K:LDN 2024

Bring Digital’s Partnerships Director Paul Casey shares his top 5 learnings from Klaviyo’s annual K:LDN event, including a peek under the hood at the CRM giant’s upcoming features. Don’t get me wrong: London is a big place.  But after spending…...

Press Friends for Life: How to Nurture Journalist Relationships for PR Success

Digital PR

Press Friends for Life: How to Nurture Journalist Relationships for PR Success

Digital PR Manager Olivia Bence explains why relationships are an increasingly important element of your PR strategy — and what you can do to turn a journalist into a brand ally. Over the past few years, Digital PR has changed.…...

How to Create Content at Scale with AI (That Google Actually Loves)

Content

How to Create Content at Scale with AI (That Google Actually Loves)

Alex Smithies explains how AI can still be leveraged as an excellent tool for creating quality content — and how you use it to write at scale while preserving the human touch. When I first joined Bring Digital in September…...

“March Madness” and Google’s Love-Hate Relationship with AI: SEMantics April 2024

SEO

“March Madness” and Google’s Love-Hate Relationship with AI: SEMantics April 2024

In this month’s edition of SEMantics, Bring Digital’s monthly SEO newsletter, Aimee Jones recaps a March of algorithmic madness, Google’s attack on “low-value” AI content, and its endless new ways to utilise AI in new search experiences. Google’s Spam update…...

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide

PPC, Social

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide

Paid Social Manager Chloe Bratherton dives into what makes an omnichannel marketing campaign a success, from working with algorithms and audiences to the importance of nailing your creative assets. One of the best — and also trickiest — things about…...

SEMantics March 2024: Tackling Bad AI and Testing New Toys in the SERPs

SEO

SEMantics March 2024: Tackling Bad AI and Testing New Toys in the SERPs

Bring Digital’s Aimee Jones returns to discuss Google’s core update double-whammy on the 5th March and its impact on low-quality AI content, along with updates on Google’s Search Quality Evaluator guidelines, and a bunch of new features that Google is…...