Multilingual Translation and Transcreation Services

While translation is the process of converting text from one language to another while maintaining the original meaning, transcreation goes a step further.

Rather than literally substituting one word for another, transcreation involves not only the translation of the text but also the creation of a new message that resonates with the target audience. It’s a creative and artistic process that involves recreating the original message while keeping its essence intact.

While both are essential in their own right, transcreation can be particularly useful for businesses looking to connect with their target audience on an emotional level. By crafting a message that speaks directly to the heart of the target audience, transcreation can help your business build stronger relationships with your customers and improve brand loyalty around the world.

While translation and transcreation deal with written content, interpretation involves spoken or signed language, and is done in real-time.

Interpretation involves orally conveying spoken or signed language from one language to another in real-time. Interpretation can be simultaneous, where the interpreter translates the spoken language as it is being spoken, or consecutive, where the interpreter waits for the speaker to finish before interpreting what was said. We don’t currently offer interpretation services.

Any business that operates in a multilingual and multicultural environment can benefit from transcreation services. That includes businesses in sectors such as marketing, advertising, e-commerce, tourism, and hospitality. The possibilities are endless.

If you have content designed for an audience with a different cultural or linguistic background, then transcreation is crucial. Without it, you can’t ensure that your content effectively communicates your message in a way that resonates with your target audience, which can make them feel isolated and disengaged with your brand.

The time required for transcreation depends on the length and complexity of the content, as well as the scope of the project. A typical transcreation project can take anywhere from a few days to several weeks to complete — it all depends on your requirements, the complexity of the content, and translator availability.

Before we can start your transcreation project, you’ll need to provide us with a final version of the content. It’s also helpful for us to have any relevant information about the target audience, the desired tone and style, and any specific cultural considerations.

The good news is you can be as involved as you like. At Bring Digital, we pride ourselves on giving our clients the flexibility and control they need to feel fully satisfied with the end product. You can provide feedback on multiple drafts if you choose or talk to our translators about specific changes from one language to another before you receive a final version. Just be aware that more feedback and amends can increase the length of time it takes to complete your project.

Yes, we an work directly with your marketing team or copywriters to ensure that the transcreated content is aligned with your overall branding and messaging. When you choose Bring Digital, you’re in control.

We’ll work with you to address any concerns you have if you’re not completely satisfied with your transcreated content. Our translators are open to feedback and revisions to ensure that the final product meets your expectations.

We only work with accredited experts that we know and trust, all native speakers based in their country of origin. They live and breathe your chosen languages, and have the life experience necessary to spot any potential cultural faux pas before your content goes to market.