“Over the last few years, Bring Digital has become an invaluable extension of our marketing team. They’re great to deal with, and have added tremendous value. I wouldn’t hesitate to recommend them for their marketing expertise.”

John Pooley, Head of Digital at 

Mura Innovations

Combining great design, art and photography, Murals Wallpaper specialises in allowing people to bring a unique touch of inspiration into their homes. In their short history, Murals has grown significantly and has earned a reputation for bringing high quality and innovative products to the market.

The brand approached Bring Digital to work on expanding their offering outside of the UK to a number of international territories including across the pond to the USA and Australia.

110%

INCREASE IN LEADS
IN LEADS
YEAR-ON-YEAR

23%

REDUCTION
IN CPA

25%

INCREASE IN
CONVERSION RATE

CHALLENGES

  • Increase the lead volume whilst sticking to a tight CPA target

    A main target of Murals Wallpaper was to drastically increase their lead volume, but keep their cost per acquisition as low as possible.

  • Launch and maintain a successful Google Shopping strategy

    The Bring Digital PPC team were challenged to build and maintain a Google Shopping account for Murals Wallpaper as a brand new channel of revenue.

  • Support Murals Wallpaper entering new territories

    Bring Digital were tasked to help Murals Wallpaper go international, with their target audiences being the US and Europe.

Our Approach

To achieve the incredible targets that we did for Murals Wallpaper, the team firstly had to focus their efforts on producing a best-in-class PPC account which not only gets them great results, but also perfectly complements the products that they are offering.  Our team works closely with the client to recommend improvements that will add to a shopper’s onsite experience.

One of the biggest aims was to produce a Google Shopping strategy that helped to boost the companies revenue. The first step was to launch a catch all campaign that allowed our team to gain an understanding of the market. Since then the team have built out granular shopping campaigns which ensure that the right product is being served at the right time. This careful approach has ensured that each click is relevant to the user and each pound spent is justified.

If that wasn’t all, Bring Digital was also tasked with helping Murals Wallpaper launch their brand in a number of new territories, including the USA, Australia, and mainland Europe. This required a great deal of detailed work, as what works for one market won’t necessarily work for another. Our team systematically tried and testing their methods, using localised keywords and ads to ensure that they were hitting all areas of the target market. As a result of their efforts, these new territories now account for 25% of the company’s total leads.

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