Following the release of Google Analytics 4 in 2023, Google has announced it will permanently retire its old Universal Analytics on 1st July 2024.
But while the change signals a major step forward for Google’s data suite moving forward, it will take with it any historical data that hasn’t been extracted — which could spell disaster for your marketing insights.
Thankfully, there is a way you can protect your business intelligence. At Bring Digital, we’ve developed an intuitive way to migrate and store all of your historical data. Using BigQuery, we’ll set up your own “data warehouse” in the Cloud and export the reports that matter most to you so you can keep your data forever.
Migrate and store your historical data today — and stay one step ahead of your competitors.
Tell us about your data storage project
From the 1st of July, you won't be able to access any Universal Analytics properties or the API (not even with read-only access), and all your data will be deleted. That means you won’t be able to generate any year-on-year comparisons or seasonal insights that are crucial in understanding your business’s long-term performance.
Even data that wasn’t useful to you before can generate game-changing insights. Our Strategy team is filled with experts who can untangle your old data and integrate it with your latest reports so you can leverage game-changing insights without any additional legwork.
If you’re developing AI to help with your internal systems, from logistics to reporting, your historical data will be your key training instrument. Storing your data means your AI has years of information to work with, so your tech will be smarter and more effective than your competitors.
We can store multiple tables to query at minimal costs per month, keeping your storage costs to a negligible part of your budget. Additionally, our fees for performing the data migration are a one-off cost: you’ll only pay for storage after that.
We follow a four-step process to safely migrate, store, and integrate your data:
Chief Strategy Officer
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On July 1st 2024, the process of Google deleting historic data in Universal Analytics accounts will begin. The deletion cannot be revoked, and once deleted, the data will be lost permanently. Google has also advised that the full UA shutdown will happen quickly within a one-week period. We recommend commencing your migration at least two weeks before this date.
Yes, we can export any number of properties and views that are needed. The prices we offer are per property, so if multiple exports are required, we’ll provide you with a bespoke quote.
A standardised dashboard has been created that will be connected to the exported data. The dashboard groups metrics and reports together in the same way that Universal Analytics did, making it feel familiar and simple to use for the business
When we set up BigQuery for your data storage, we’ll help you add your billing information to your Google Cloud account so that Google can bill you directly for your data storage usage.