Learn how Bring’s Digital PR team delivered consistent backlinks to the Yours Clothing website month after month to bolster their domain authority and brand awareness.

The challenge

Yours Clothing faced a competitive disadvantage due to its lower Domain Authority compared to more established competitors in the plus-size fashion sector. This gap limited their visibility in organic search results, making it a priority to increase the site’s authority.

The team at Yours challenged Bring Digital to significantly boost their link profile to improve search engine rankings. They needed to generate highly relevant, organic backlinks to the Yours site on a regular basis to see the long-term benefits to their domain authority, which would help them generate more traffic in future.

Bring Digital’s Digital PR quickly got to work.

Our approach

Our Digital PR team took a strategy approach to build a steady influx of organic, relevant links to the Yours Clothing site over a twelve-month period.

First, they planned and launched proactive, on-site digital PR campaigns to engage audiences and increase visibility. Meanwhile, they leveraged reactive, expert-led commentary on trending stories and issues that would enhance content relevance and authority. Additionally, they approached high-quality domains to discuss strategic content placement and partnerships.

By combining these tactics, the team was able to optimise both proactive outreach and reactive engagement together to generate consistent, high-value backlinks.


The results

After establishing an effective rhythm of proactive and reactive content for PR, the Bring team was soon able to show a regular influx of relevant backlinks each month.

Over the course of 12 months, we generated more than 200 high-value links for Yours Clothing, with an average domain rating of 53. Those links represented a significant contribution to a 55% increase in referring domains to the site.

Thanks to Bring, Yours Clothing was featured in massive publications like Glamour, Cosmopolitan, The Sun, The Evening Standard, and Woman & Home.

The figures


Links built


Increase in
referring domains


Average domain
rating of new links

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