Drive more sales from your most profitable audience: your existing customers. Automate personalised experiences that drive conversions at scale with best-in-class email and SMS strategies from tech-enabled experts.
When it comes to marketing, it’s easy to slip into the trap of only thinking about reaching new customers. But that’s only one side of the coin. When you invest in retaining your existing customers, too, you’ll tap into your most profitable audience — and keep your marketing costs under control.
But retaining customers is harder than it’s ever been. Modern audiences expect deeply personalised experiences that leverage multiple channels at once, demanding seamless journeys between their email, SMS, and onsite navigation. Planning that exponentially complex web of touchpoints is a headache even for a dedicated CRM expert, let alone an understaffed team.
Luckily, the experts at Bring Digital are fully equipped to help you navigate your retention strategy. We’ll spot the leaks and help you maximise the conversions of your existing customer base—at a fraction of the cost of acquiring new customers.
Bring Digital took the initiative on all elements of In The Style’s paid media strategy, from setting targets to restructuring campaigns for profitable growth. They made it easy for us to see tangible returns on every activity, delivering consistent improvements in a year that’s been challenging for everyone in our industry. I can’t wait to see what we can achieve together in the future.
“We have worked with Bring Digital for the past year, and their expertise in leading our PPC strategy, especially Google Shopping, has been outstanding. Their efforts significantly boosted our growth, achieving a 6% ROAS and continually setting ambitious targets while improving our campaigns. Their dedication and results-driven approach have greatly impacted our business. We highly recommend Bring Digital for their exceptional digital marketing services.”
“Bring Digital’s team has transformed our paid social strategy. The results speak for themselves – not only have we seen a massive improvement in performance, but their thoughtful, agile approach has helped us navigate a challenging market. We couldn’t be happier with the results.”
“Despite a challenging market and a tough brief, the Bring Digital team really impressed us. Their hard work and keen insights allowed us to cut significant costs in our account despite rising CPCs in the market, leading to our most profitable Black Friday on record. We’re delighted with the results and can’t wait to go again next year.”
Personalisation at scale is at once the greatest opportunity and the biggest challenge for eCommerce brands today. We’ll help you craft finely tuned, AI-driven flows that offer your customers the personalised experiences they love, built to grow with you.
Get your offers read by more customers than ever before with higher open rates. Leverage the benefits of SMS and email marketing in harmony to get a larger slice of your audience engaging with your latest promotions, and maximise your returns.
Overhaul your abandoned cart and search journeys with improved logic, messaging, and AI-driven customisation that drives more users to complete their purchase. Understand which journeys are most likely to drive cart abandonment and leverage those insights to improve your entire checkout experience
Getting marketing consent is harder than it’s ever been, but doing so can drive massive additional value. Learn how you can dramatically increase GDPR-compliant opt-ins across multiple channels — and watch your datasets grow.
It’s more expensive than ever to convert new customers to your brand. A strong retention strategy can deliver far more purchases for the same cost and even help you reclaim your marketing investment once an acquired customer turns into a repeat customer.
As brands grow their customer loyalty over time, so too does customer lifetime value. Building trust with repeat positive experiences means your customers are more receptive to upsells and offers.
Retention strategies allow for personalised marketing that engages and rewards existing customers to build brand loyalty.
Satisfied, loyal customers are more likely to refer their friends to your business. Word-of-mouth recommendations are the most effective — and cheapest — form of acquisition marketing.
Our team is fully enabled to help you drive more conversions across a variety of platforms. Here’s a selection of some of the technology partners we work with.
Switching your ESP can transform your ROI in the long term, but getting it right is crucial. Our Retention team can help. We’ll conduct all the necessary audits pre-migration and advise you on the best implementation for minimal disruption to your customer journeys so you can continue to grow your returning business uninterrupted.
Before we get into the detail, we want to see the big picture. Our Retention team will arrange an in-depth discovery session to learn what you want to achieve with your retention strategy, the challenges you’ve faced so far, and your existing technologies and processes. From those key insights, we’ll build out a set of KPIs that align with your goals.
Next, our Retention experts will conduct extensive audits of your existing tech stack. They’ll review your current customer flows, audit the logic, and test journeys to expose any gaps. They’ll also unpack your analytics from the last twelve months to examine trends in your customer behaviour, segments you may be missing, and opportunities for growth you haven’t yet spotted.
Following our audits, we’ll pull together a comprehensive summary of the key issues and opportunities we’ve found in order of priority. We’ll also provide you with a plan for execution that aligns with our agreed KPI, and a projection of the results you can expect to see if those recommendations are implemented.
Once we’re agreed on the best plan of action, our Retention team are on hand to help deliver what you need. We’ll leverage our platform knowledge to support the delivery of recommended new flows, segments, and lists. We’ll also make sure the logic fits together correctly across all your retention channels, from email to SMS and push notifications.
Bring Digital delivered an ads campaign for renowned clothing retailer Cotton Traders that was nominated for “Best eCommerce Campaign of the Year 2023”.
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Learn how we delivered a paid media strategy worthy of the runway for famed fashion retailer In The Style — and how our Paid Media team continues to keep profitable growth in vogue.
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Learn how Bring Digital’s affiliate team helped TikTok-famous travel pillow brand Trtl soar to record sales over the Black Friday weekend — with super-comfortable commission rates to boot.
View Case Study“Retention marketing” covers any activity your brand performs to keep your customers coming back again and again.
A good retention strategy prevents your existing customers from defecting to a competitor brand or simply disengaging with yours, whether it’s because of price, product quality, or customer experience. The best retention marketing turns your existing customers into brand advocates, delivering higher AOVs and reducing new customer acquisition costs thanks to natural, word-of-mouth referrals.
While we’re able to help you with whichever ESP you’re currently working with, our team is trained in using Klaviyo, Attentive, Dot Digital, and Mailchimp. If you’re using a lesser-known or custom ESP, we can arrange immersion workshops to get our team fully up to speed on how it works — and to spot the best opportunities to maximise your repeat conversions as quickly as possible.
No; we’re able to work across multiple retention channels, such as SMS, push notifications, and onsite personalisation. If you’re only leveraging one or two mediums to reach your existing audience, we can advise you which retention channels you can add to your strategy to increase your ROI.
We’ll work with you to define what success looks like, whether you want to increase the number of repeat purchases, grow your AOV, or boost your opt-in rates. We can also leverage a range of reporting tools and options, from competitor benchmarking and custom Looker Studio reports to native analytics on your ESP.
Don’t just take our word for it. The industry’s top professionals have recognised our work with multiple awards, including “Large SEO Agency of the Year” at the UK Agency Awards 2023.
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