Learn how Bring Digital’s PPC team used PMax segmentation, value-based bidding
and clever campaign consolidations to transform ads ROI for Land of Beds.
In early 2024, Land of Beds challenged Bring Digital to further improve on an already successful growth period during which we had optimised the Performance Max structure to increase revenue year over year while achieving ROAS KPIs.
Against rising competition and costs, we got to work.
We started by building additional PMax campaigns using the 80/20 rule. We focused budgets on high-revenue products while minimising spending on low-margin and low-stock products.
Additionally, we worked hard to drive improved return on ad spend with a multi-channel approach. We implemented ROAS-focused bidding strategies to maximise performance for higher-margin products, consolidating 46 campaigns into 4 and targeting keywords where we didn’t rank organically while the SEO team worked on longer-tail keywords.
In a challenging e-commerce landscape, we were able to deliver renewed growth and significantly improve efficiency across Land of Beds’ digital channels. Not only did we increase sales and revenue, but we did so while delivering an improved ROAS to boost profitability across the board.
Moreover, we were able to display the benefits of a holistic approach to PPC. We worked closely across paid and organic search to deliver the best possible results for our client.
Bring Digital delivered an ads campaign for renowned clothing retailer Cotton Traders that was nominated for “Best eCommerce Campaign of the Year 2023”.
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Learn how we delivered a paid media strategy worthy of the runway for famed fashion retailer In The Style — and how our Paid Media team continues to keep profitable growth in vogue.
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Bring Digital worked with iconic photography retailer Jessops to restructure their Performance Max setup and maximise margin during peak trading -- delivering their most profitable Black Friday ever.
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Learn how Bring Digital’s affiliate team helped TikTok-famous travel pillow brand Trtl soar to record sales over the Black Friday weekend — with super-comfortable commission rates to boot.
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