Learn how Bring Digital supplemented Victoria Health’s existing Performance Max structure with their next-level expertise to turn revenue, sales and ROAS into the picture of health.
Victoria Health approached Bring Digital to help them level up their paid ads.
Our PPC team had already successfully optimised the Performance Max structure to promote all health brands at a profitable ROAS. But even with a profitable campaign, the client challenged us to provide further growth.
We needed to explore ways to further maximise this performance and drive even greater results.
First, we segregated nine of Victoria Health’s key health brands into separate campaigns based on their margin. Then, using ROAS-focused bidding strategies, we were able to maximise campaign performance for higher-margin brands and control costs for lower-margin brands.
Finally, we enhanced all campaigns with SA360 bidding strategies and custom audience signals to boost performance.
The team at Victoria Health were delighted with the results Bring Digital delivered.
Not only were we able to drive significant increases in traffic to the site, but sales and revenue both grew at a rate that exceeded incremental traffic increases, boosting Victoria Health’s ROAS as a result.
“We have worked with Bring Digital for the past year, and their expertise in leading our PPC strategy, especially Google Shopping, has been outstanding. Their efforts significantly boosted our growth, achieving a 6% ROAS and continually setting ambitious targets while improving our campaigns. Their dedication and results-driven approach have greatly impacted our business. We highly recommend Bring Digital for their exceptional digital marketing services.”
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