Free Resources: An Introduction to Digital Marketing for Small Businesses

Last Thursday, we ran our first ‘Introduction to Digital Marketing for Small Businesses’ event in Liverpool.

And thankfully, it was a roaring success!

We got to meet dozens of small business owners seeking to improve their marketing efforts, as well as a bunch of budding entrepreneurs that were looking for ways to get their dream up and running.

But if you missed the event, don’t worry. You can grab your copy of the slides we presented on the night by clicking the button below.

Get the deck here

We’ve also included a list of resources that you can refer to if you’re starting your foray into digital marketing, too. Find all the links below.

And here’s the better news. Since we sold out, we’re planning on running another event in the near future. Keep your eyes peeled for an update on when and where it will be by following us on LinkedIn, Twitter and Facebook.

Our list of digital marketing tools and resources

‘What is digital marketing?’

• What is Digital Marketing?
• The Ultimate Guide to Digital Marketing
• Understanding the Marketing Funnel

Paid advertising

PPC

• Introduction to pay-per-click (PPC) advertising
• How Google makes money
• Google Ads video tutorial
• Google Ads sign-up guide
• How to manage a PPC campaign (with template)
• How to launch your first PPC campaign

Google Shopping

• Beginner’s guide to Google Merchant centre
• How to create a Google Shopping feed
• Guide to creating and submitting a data feed (video tutorial)

Display advertising

• Beginner’s guide to display advertising
• Tips for creating effective display ads
• How to set up a display remarketing campaign

Tools

• Google Ads
• Google Keyword Planner
• Google Merchant Centre
• Google Display Network
• ProductsUp

Search engine optimisation (SEO)

Intro to SEO

• Beginner’s guide to SEO
• Moz SEO Learning Centre
• Relevance, authority and trust in Google’s search algorithm

Search engine results pages (SERPs)

• How to optimise for today’s SERPs
• Optimising for Google’s answer box

Local SEO

• The ultimate guide to Google My Business
• A simple guide to local SEO

Tools

• SEMrush
• Moz Link Explorer
• Google Search Console
• Google My Business
• Yoast for WordPress
• HubShout On-Page Grader

Content Marketing

Creating content

• 8 types of content and how to use them
• Content calendar examples
• Getting started with Tableau Public

Getting your content featured and shared

• How to create a persuasive pitch for journalists and bloggers
• Ann Summers case study

Tools

• BuzzSumo
• ResponseSource
• Answer the Public
• CoSchedule Headline Analyser

Social media

Organic social media

• Creating a social media competition
• How to create a good social media calendar
• How to grow on Instagram
• Setting up a good Facebook group

Social ads

• Beginner’s guide to social media advertising
• How to set up Facebook ads
• How to set up Instagram ads for beginners
• Social media advertising tips

Tools

• Facebook Ads
• Twitter Ads
• Instagram Ads
• Hootsuite
• Sprout Social
• Buffer

Free online courses

• Google Analytics Academy
• Google Ads Academy