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PPC, Programmatic, Social

Creating a Unified Approach: The Secret to Successful Omnichannel Creative

Head of Paid Social and Programmatic Chloe Bratherton outlines how brands can use an omnichannel approach to deliver results when developing a creative advertising strategy. Creative advertising has taken centre stage in the modern paid media space. With AI-driven tools like Meta's Advantage+ and Google's Performance Max reshaping ad strategies, creative content has become the most controllable – and impactful…...

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide

PPC, Social

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide

Paid Social Manager Chloe Bratherton dives into what makes an omnichannel marketing campaign a success, from working with algorithms and audiences to the importance of nailing your creative assets. One of the best — and also trickiest — things about…...