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Blog, PPC

Unlocking TikTok Shop: How to Reach New Audiences With What You Already Have

Affiliates Manager Lia Fenwick walks us through establishing your business on TikTok by leveraging existing strategies and content to maximise your success on TikTok Shop. TikTok has quickly transformed from a fun video app into a global hotspot for online commerce, boasting over 1 billion monthly active users worldwide. What started as an entertainment-first platform now offers businesses a golden…...

Creating a Unified Approach: The Secret to Successful Omnichannel Creative

PPC, Programmatic, Social

Creating a Unified Approach: The Secret to Successful Omnichannel Creative

Head of Paid Social and Programmatic Chloe Bratherton outlines how brands can use an omnichannel approach to deliver results when developing a creative advertising strategy. Creative advertising has taken centre stage in the modern paid media space. With AI-driven tools…...

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide

PPC, Social

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide

Paid Social Manager Chloe Bratherton dives into what makes an omnichannel marketing campaign a success, from working with algorithms and audiences to the importance of nailing your creative assets. One of the best — and also trickiest — things about…...