Monthly traffic increase
Non-brand organic clicks
In early 2022, our client CookServeEnjoy came to us with a unique challenge related to their sister brand, Kitchen Craft.
Kitchen Craft, a brochure site, needed to rank for crucial commercial terms. While it ranked for plenty of informational terms, they weren’t driving the desired transactional outcomes. The objective was clear: Shift the rankings from non-commercial to key commercial terms within a more transactional framework.
Our SEO team decided to migrate and redirect relevant content from the passive Kitchen Craft site to the active Cook Serve Enjoy website. Doing so preserved the domain’s equity, turning those previous informational rankings into transactional ones for CookServeEnjoy.com.
Want to know how we did it? Get in touch!