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Data & Analytics posts

The latest news, insights and announcements from Bring Digital

Data & Analytics

Why First-Party Data is Still the Future After Google’s Cookie U-turn (and 4 Ways to Collect More)

Bring’s Jen Riley explains why Google’s sudden change of heart on the issue of cookies shouldn’t mean marketers rely on third-party data. She unpacks why first-party should still reign supreme and highlights four ways you can get more of it for your campaigns. Data privacy and user consent are becoming increasingly important in today’s digital landscape. With the evolution of…...