Last Thursday, we ran our first ‘Introduction to Digital Marketing for Small Businesses’ event in Liverpool.
And thankfully, it was a roaring success!
We got to meet dozens of small business owners seeking to improve their marketing efforts, as well as a bunch of budding entrepreneurs that were looking for ways to get their dream up and running.
But if you missed the event, don’t worry. You can grab your copy of the slides we presented on the night by clicking the button below.
We’ve also included a list of resources that you can refer to if you’re starting your foray into digital marketing, too. Find all the links below.
And here’s the better news. Since we sold out, we’re planning on running another event in the near future. Keep your eyes peeled for an update on when and where it will be by following us on LinkedIn, Twitter and Facebook.
Our list of digital marketing tools and resources
‘What is digital marketing?’
- What is Digital Marketing?
- The Ultimate Guide to Digital Marketing
- Understanding the Marketing Funnel
Paid advertising
PPC
- Introduction to pay-per-click (PPC) advertising
- How Google makes money
- Google Ads video tutorial
- Google Ads sign-up guide
- How to manage a PPC campaign (with template)
- How to launch your first PPC campaign
Google Shopping
- Beginner’s guide to Google Merchant centre
- How to create a Google Shopping feed
- Guide to creating and submitting a data feed (video tutorial)
Display advertising
- Beginner’s guide to display advertising
- Tips for creating effective display ads
- How to set up a display remarketing campaign
Tools
Search engine optimisation (SEO)
Intro to SEO
- Beginner’s guide to SEO
- Moz SEO Learning Centre
- Relevance, authority and trust in Google’s search algorithm
Search engine results pages (SERPs)
Local SEO
Tools
- SEMrush
- Moz Link Explorer
- Google Search Console
- Google My Business
- Yoast for WordPress
- HubShout On-Page Grader
Content Marketing
Creating content
- 8 types of content and how to use them
- Content calendar examples
- Getting started with Tableau Public
Getting your content featured and shared
Tools
Social media
Organic social media
- Creating a social media competition
- How to create a good social media calendar
- How to grow on Instagram
- Setting up a good Facebook group
Social ads
- Beginner’s guide to social media advertising
- How to set up Facebook ads
- How to set up Instagram ads for beginners
- Social media advertising tips
Tools
