How The Pools Won the Paid Social Lottery with Bring Digital

  • +743%


  • +581%


  • +1,313%

    New User Registrations

  • -52%

    Cost Per Registration

Client The Pools



The Pools

As an established betting brand with a long heritage, The Pools wanted to focus on attracting new customers to play its online games. Early tests in 2023 showed that advertising on Facebook and Instagram promised greater scalability in the long term than other digital channels.

Spotting a key growth opportunity, the Paid Social team at Bring Digital agreed on a benchmark CPA with The Pools and planned to start delivering campaigns from March 2023 onwards.

The results after the first six months of running the campaigns were extraordinary. We delivered huge wins across every key metric, including driving nearly fifteen times the number of new user sign-ups we generated in month one.

“Bring Digital’s Paid Social team impressed us with their unrivalled understanding of their channel and their willingness to go above and beyond to get the very best results. They prioritised collaboration over dictation so that both parties could work together. They didn’t settle for the easy option; they dug deep to find every opportunity, so we at The Pools could see the whole picture and make the best calls.”

Lee Pinnington, Chief Marketing Officer

The Pools

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